Privacy Policy

ATHLEET is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and share your personal data when you use our sports application (the "App") and our website (the "Website"). Please read this Privacy Policy carefully and contact us if you have any questions or concerns.

1. Who we are

1.1. We are ATHLEET LTD, a company registered in England and Wales under company number 15223611 and with our registered office at 9 Hazel Road, Swansea, SA2 0LU, United Kingdom (the "Company", "we", "us", or "our"). We are the data controller of your personal data for the purposes of the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).

1.2. We do not have a physical entity or a representative in South Africa, but we operate in South Africa through our App and Website, and we may collect and process personal data of users who are based in South Africa or who access our App and Website from South Africa. We are therefore subject to the Protection of Personal Information Act 4 of 2013 (POPIA) in relation to such personal data, and we have appointed our CEO as the information officer for the purposes of POPIA.

2. What personal data we collect and why

2.1. We collect and process the following types of personal data about you:

2.1.1. Identity and contact data: such as your name, email address, phone number, date of birth, gender, and profile picture. We collect this data when you register for an account on the App or the Website, or when you contact us for any reason. We use this data to provide you with access to the App and the Website, to communicate with you, to verify your identity, and to comply with our legal obligations.

2.1.2. Sports data: such as your sports metrics, achievements, goals, preferences, and feedback. We collect this data when you use the App or the Website to track and compare your progress, to build your resume, to access tailored content, to optimise your training paths, and to engage with other users. We use this data to provide you with the features and functionality of the App and the Website, to personalise your experience, to improve our services, and to conduct research and analysis.

2.1.3 Device and usage data: such as your IP address, device type, operating system, browser type, app version, location data, and information about how you use the App and the Website. We collect this data automatically when you access and use the App and the Website, through cookies and other similar technologies. We use this data to monitor and improve the performance, security, and functionality of the App and the Website, to analyse user behaviour and trends, to deliver relevant advertising, and to comply with our legal obligations.

2.2. We only collect and process your personal data where we have a lawful basis to do so. The legal bases we rely on are:

2.2.1 Consent: where you have given us your clear and explicit consent to process your personal data for a specific purpose, such as sending you marketing communications or sharing your data with third parties. You can withdraw your consent at any time by contacting us or by using the opt-out links in our communications.

2.2.2. Contract: where we need to process your personal data to perform a contract with you or to take steps at your request before entering into a contract, such as providing you with access to the App and the Website and fulfilling your requests.

2.2.3. Legal obligation: where we need to process your personal data to comply with a legal or regulatory obligation, such as keeping records, reporting, or cooperating with authorities.

2.2.4. Legitimate interest: where we or a third party have a legitimate interest in processing your personal data, and this interest is not overridden by your rights and interests, such as improving our services, conducting research and analysis, delivering relevant advertising, or protecting our rights and property.

2.2.5 Justifiable grounds: where we have justifiable grounds to process your personal data in accordance with POPIA, such as protecting your or our legitimate interests, preventing or detecting fraud or security breaches, complying with an obligation imposed by law, or pursuing a legal claim.

3. How we share your personal data

3.1. We may share your personal data with the following categories of recipients:

3.1.1. Other users: The information you add to your profile will be visible to other users of the App and Website except for email address, gender/sex, postcode and day/month of birth. You can also delete or edit your information at any time. Please note that once you share your information with other users, we have no control over how they use or disclose it, and we are not responsible for their actions or privacy practices.

3.1.2. Service providers: we may share your personal data with third parties who provide us with services, such as hosting, cloud computing, analytics, marketing, payment processing, customer support, and security. We only share your personal data with service providers who have agreed to process your data in accordance with our instructions and this Privacy Policy, and who have implemented appropriate technical and organisational measures to protect your data.

3.1.3. Partners: we may share your personal data with third parties who we partner with to provide you with additional features, functionality, content, or offers, such as sports organisations, coaches, trainers, sponsors, or advertisers. We will only share your personal data with partners if you have given us your consent, or if we have a legitimate interest in doing so. We will inform you of the identity and purpose of the partner before we share your data, and you can opt-out of any such sharing at any time by contacting us or by using the opt-out links in our communications.

3.1.4. Authorities: we may share your personal data with law enforcement, regulators, courts, or other authorities, if we are required or permitted to do so by law, or if we believe that such sharing is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

4. How we protect your personal data

4.1. We take appropriate technical and organisational measures to protect your personal data from unauthorised access, use, disclosure, alteration, or loss. These measures include encryption, firewalls, access controls, policies, and training. However, no method of transmission or storage is completely secure, and we cannot guarantee the absolute security of your personal data. If you suspect or become aware of any breach of your personal data, please contact us immediately.

5. How long we keep your personal data

5.1. We only keep your personal data for as long as necessary for the purposes for which we collected it, or as required by law. The retention period may vary depending on the type and nature of the data, the legal basis for processing, and our legitimate interests. When we no longer need your personal data, we will delete it or anonymise it in accordance with our data retention policy.

6. Your rights and choices

6.1. You have certain rights and choices regarding your personal data, subject to applicable law and limitations. These include:

6.1.1. Access: you have the right to request access to your personal data and to receive a copy of it.

6.1.2. Rectification: you have the right to request the correction of any inaccurate or incomplete personal data.

6.1.3. Erasure: you have the right to request the deletion of your personal data, unless we have a valid reason to keep it.

6.1.4. Restriction: you have the right to request the restriction of the processing of your personal data, if you contest its accuracy, legality, or necessity, or if you have objected to it.

6.1.5. Objection: you have the right to object to the processing of your personal data, if we are relying on our legitimate interest or on a public interest, unless we can demonstrate compelling grounds to override your objection.

6.1.6. Portability: you have the right to request the transfer of your personal data to another data controller, or to receive it in a structured, commonly used, and machine-readable format, if the processing is based on your consent or on a contract, and if it is carried out by automated means.

6.1.7. Complaint: you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO), the Information Regulator of South Africa or any other supervisory authority, if you are unhappy with how we handle your personal data.

6.1.8. Withdrawal of consent: you have the right to withdraw your consent to the processing of your personal data at any time, without affecting the lawfulness of the processing based on your consent before the withdrawal.

6.2. To exercise any of these rights or choices, or to obtain more information, please contact us using the details below. We may ask you to provide proof of your identity and sufficient information to locate your data and to respond to your request.

7. How we use cookies and other similar technologies

7.1. We use cookies and other similar technologies, such as pixels, web beacons, and local storage, to collect and store information about your device and usage of the App and the Website. Cookies are small text files that are placed on your device by a web server when you access a website. They allow us to recognise your device, remember your preferences, enhance your user experience, measure and analyse your behaviour and interactions, and deliver relevant advertising.

7.2. We use the following types of cookies:

7.2.1. Strictly necessary cookies: these cookies are essential for the operation and functionality of the App and the Website, such as enabling you to log in, navigate, and use the features. You cannot refuse these cookies, as they are required for the App and the Website to work properly.

7.2.2. Performance cookies: these cookies collect information about how you use the App and the Website, such as which pages you visit, how long you stay, and what errors you encounter. They help us to improve the performance, functionality, and user experience of the App and the Website, and to monitor and analyse our traffic and usage.

7.2.3. Functionality cookies: these cookies allow us to remember your choices and preferences, such as your language, display, and account settings. They help us to personalise your user experience and to provide you with more relevant content and offers.

7.2.4. Targeting cookies: these cookies track your online activity and behaviour, such as your interests, preferences, and interactions with ads. They help us to deliver relevant and tailored advertising to you, both on and off the App and the Website, and to measure and evaluate the effectiveness of our advertising campaigns.

7.3. You can manage your cookie preferences and settings by using the tools provided by your browser, device, or the App and the Website. You can also opt-out of receiving targeted advertising from third parties by visiting www.youronlinechoices.com/uk or www.aboutads.info/choices. Please note that if you disable or refuse cookies, some parts or features of the App and the Website may not function properly or may become unavailable.

8. Changes to this Privacy Policy

8.1. We may update this Privacy Policy from time to time to reflect changes in our practices, the App, the Website, or the law. We will notify you of any material changes by posting the updated version on the App and the Website, and by sending you an email or a push notification, where appropriate. We encourage you to review this Privacy Policy regularly to stay informed about how we process your personal data.

9. How to contact us

9.1. If you have any questions or comments about this Privacy Policy, or if you want to exercise your rights or choices regarding your personal data, please contact us via email: [email protected]